SB PARK — VEHICLE POSITIONING SYSTEM
REIMAGINING
THE WAY
VEHICLES PARK.
A new approach to parking technology designed to make better use of available space, simplify the parking experience, and improve the efficiency of modern parking facilities. An emerging automotive innovation — currently under development.
The Problem
The Search Cost
Drivers waste more than 55 hours every year looking for parking, and up to 30% of traffic in urban areas is caused by drivers circling the block in search of a space.
Source: INRIX — Smarter Parking Series
Parking has a capacity problem — not a space problem.
Conventional car parks are defined by inefficient use of available space, difficult vehicle positioning, unnecessary manoeuvring, congestion, and poor utilisation of parking capacity. PARK is engineered to address each of these — making parking faster, more intuitive, and more space-efficient.
Most workplaces lose 20–30% of parking capacity to poor allocation.
Source: Wayleadr
66% of city drivers spend up to 15 minutes searching for a parking space.
Source: T2 Systems (2025)
Up to 30% of urban traffic is caused by drivers circling for parking.
Source: INRIX
Cruising for parking accounts for 8–74% of traffic in studied areas.
Source: Transfers Magazine
The Concept
A new approach to
vehicle positioning.
PARK is an innovative parking management and vehicle-positioning system intended to address the common problems of conventional car parks. The concept is designed with the goal of making parking faster, more intuitive, and more space-efficient — while improving the overall experience for both drivers and parking-facility operators.
Space Efficiency
A new approach to vehicle positioning designed to make better use of available space — addressing the inefficient use of capacity that defines conventional car parks.
Intuitive Positioning
The concept is engineered to simplify the parking experience — reducing difficult vehicle positioning, unnecessary manoeuvring, and the congestion that follows.
Operational Efficiency
Designed with the goal of making parking faster and more space-efficient, improving the overall experience for both drivers and parking-facility operators.
Sovereign Innovation
An emerging Australian automotive and parking-technology innovation — currently under development and subject to intellectual-property protection.
Concept
Development Stage
Pre-commercial program
IP
Protection Pending
Proprietary mechanism
AU
Sovereign Program
Australian-owned & engineered
NDA
Access Basis
Stakeholder briefings under NDA
Sovereign Automotive Innovation
An emerging
Australian
parking technology.
PARK is presented as an emerging automotive and parking-technology innovation rather than an already commercialised product. The underlying technical mechanism, hardware arrangement, control logic, and implementation method are currently under development and may be subject to intellectual-property protection.
Stage 1
Concept definition & IP protection initiated
Stage 2
Engineering design & simulation phase
Stage 3
Stakeholder & technology-partner dialogue
Stage 4
Operator & investor engagement program
Stage 5
Commercial pathway evaluation
Sterling Bancroft is reimagining
the way vehicles are parked.
Direct inquiries for Project PARK should be directed to the Office of the CEO. Qualified stakeholder, technology-partner, and investor briefings are available under executed NDA only.